We are Calling Out the Top Three SEO Mistakes We See Clients Making
Not everyone is an SEO master, and we don’t expect you to be. That’s what we’re here for. We’re tackling the top three SEO issues we see and explaining why they’re not working.
Waiting Until After Your Website is Built
Many businesses make the mistake of building their website and then deciding that it’s time to work on SEO. Hire the right team from the beginning to build your website, and save time and money. The right team will not only build you a killer website but knows their SEO game as well. Hey, we know a few of those people. Going back to implement SEO protocols after your website is built can be time-consuming. Working with a digital marketing company that is well-versed in both website construction and SEO will not only save you time and money but gets your business off to a running start.
It’s About Tricks
If you’re just diving into SEO it can seem like it is all a gimmick, when in truth, if this is how your marketers are approaching it, they’re doing it wrong. Search engines are constantly improving how they rank websites to bring users genuine and relevant results. They are consistently adjusting their SERPs (search engine result pages) to spit out websites that are authentically doing their best to promote their business and not to trick search engines. There are penalties for that. In this day and age, trying to trick a search engine is an amateur move of the past (remember keyword loading?). If your digital marketing team knows what they are doing they will be working on using keywords when it makes sense, creating unique and relevant content, consistently adding new content and addressing the technical aspects of your website to improve SEO.
Anyone Can do SEO
Sure, you can take an afternoon and learn about SEO, but along with the copy and meta descriptions, there is some serious technical stuff that you may not be able to execute. It takes experience to develop a custom strategy and to realize SEO is not a one size fits all process. What works for one client does not necessarily work for another. You want an expert team taking time to look at your brand, how it is relating to your SEO and streamlining it all to make sure that what you’re doing equals sales. A high Google ranking does not mean sales, and an experienced digital marketing team knows this. We help you tease out how to rank high and see sales.