DEVELOP A CONTENT STRATEGY
According to Business2Community, brands now spend 25-43% of their marketing budget on content marketing. Emails, blogs, visual content, social media posts, content is what the internet is built with and it should be the driving force of your digital strategy.
We pinpoint your audience’s wants and needs. Notice the same FAQs coming from your customers? We develop an email drip campaign that educates. Figured out that email isn’t the best channel for your target audience? We utilize other avenues like social or a business blog. Pixaura will create engaging content within the avenues handpicked for your brand. People share what they find interesting and the more they share, the closer you are to your digital marketing goals.
CREATE A CALENDAR
Once we’ve honed in on the type of content that will work for your brand, it’s time to create a timeline.
Juggling multiple content channels means this timeline acts as the lifeline of your digital strategy. We include details like content formats, deadlines, benchmarks, deliverables, and channels in your calendar. But don’t worry, we’ll do the juggling for you.
Keeping everything in one place helps simplify the process as your online presence explodes and your workload increases.